Nicole Crowell – Creative Strategy Master Course
It's 2024. We all (hopefully) know that the biggest lever in the ad account isn't structurally hacking the campaigns or crafted 1% lookalike audiences....
It's the creative process.
Meta was quite literally quoted in their last conference saying "56% of all auction outcomes can be attributed to creative" - Meta
Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.
We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.
It's simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers
Designed for fellow creative strategists, media buyers, and other marketing roles.
In this course I'll being going DEEP into the following:
- Creative Strategy 101
- Foundational Learning & Resources
- Roles & Responsibilities
- Master Creative Strategist Tool Kit
- The 9 Pillars of Creative Strategy (the bulk of this course)
I cover each of these sections IN DEPTH:
1. Alignment
2. Research
3. Avatar Development
4. Ideation
5. Briefs, Script Writing & Strategy
6. Content Production
7. Launch & Creative Testing (Media Buying)
8. Creative Reporting, Creative Analysis & Ad Iterations
9. Organization & Practical Creative Operations
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