Michael Katz – Create Exceptional Email Newsletters | 1.57 GB
Here’s What You Get:
– Module 1 – Getting Started: What you need to know to begin
– How and why an email newsletter brings you clients
– Three big newsletter challenges (and how to overcome them)
– 7 Secrets of a successful email newsletter
– Key beginner mistakes to avoid
– Module 2 – What to Write about: Developing topics that resonate with your audience
– How to identify your expertise
– How to identify your perfect client
– How to decide what to write about
– How to identify an endless supply of fresh, useful content
– Module 3 – How to Write: Simple ideas and techniques for making writing easier
– Finding – and using – your unique, authentic voice
– The importance of writing with detail
– The “I can’t write” obstacle and how to overcome it
– Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection
– Why personal stories are so powerful
– How to weave personal stories into your newsletter
– A simple article structure for any newsletter
– Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience
– Developing your standard layout
– Creating a “layout skeleton”
– Headers and subheaders and why they matter (a lot)
– Balancing useful vs. promotional content
– Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact
– Optimizing newsletter length
– Whether or not to require a “click to read”
– Understanding which format types are the most effective
– Formatting for smartphones and tablets
– Module 7 – Expanding Your Reach: Leveraging your content in multiple ways
– Integrating and maximizing social media
– Blog, newsletter or both?
– (Many) additional uses for your newsletter content
– Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results
– Email Vendors – why you need one; what to look for
– Do you need a designer?
– Do you need a tech resource?
– Do you need an editor?
– Do you need a virtual assistant?
– Module 9 – How to grow your list: Proven tactics for increasing audience size
– Start with the people you know
– Optimize your web site
– Share your content broadly
– Leverage public speaking opportunities
– How to grow without spamming people
– Module 10 – Delivery Logistics: Tips and guidelines for in-box success
– When and how often to publish
– How to get your newsletter opened
– Welcoming new subscribers
– Managing “bounce-backs”
– Measuring success
– Staying motivated!
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