Jordan Platten – Affluent Academy 3.0 (Up to 01/2024) | 21.9 GB
Your Instructor
Jordan is an English entrepreneur, author, speaker & Internet personality. After being kicked out of university at 23 he scaled a digital marketing agency to 6 figure profits in less than 6 months. He has since generated millions in new revenue for businesses all over the globe. Jordan made it his ongoing mission to help others on the pursuit for a better life and now mentors thousands of aspiring entrepreneurs through his various media channels and online education business.
Course Curriculum
Week 1 – Laying Your Foundations
– Fundamental Rules Of Play
– Identification Of Self
– Getting Your House In Order (22:02)
– Health & Performance
– Peak Focus Nutrition
– Conditioning The Body
– Mind Optimization
– The Journey Ahead (14:41)
– Focus Shifting (9:04)
– The Social Media Advertising Revolution (13:50)
Week 2 – The Launch Sequence
– Establishing Your Business (12:16)
– The New Era Agency (7:13)
– Building A Brand (14:42)
– Website & Email Creation (24:12)
– Ready-To-Go Website Templates (30:39)
– Service Offering Formula (17:21)
– Value Based Pricing Structure (25:52)
Week 3 – Sales Prospecting
– Crafting Your Niche(s)
– The E-Com Trap
– Building An Irresistible Offer
– DNA Of The Perfect Client (7:09)
– Leveraging Your Existing Network (8:23)
– 15 Lead Generation Techniques (29:32)
– Hands-Off Lead Generation (10:35)
– Agency Management System & CRM (21:11)
Week 4 – How To Secure Meetings
– The Psychology Of Sales (20:13)
– Achieving Instant Respect (7:16)
– Self Analysis & Playing To Strengths (9:48)
– Cold Calling Remastered
– Mass Email Automation 2.0
– DM Domination
– Face-To-Face (8:13)
– Loom Video Strategy
– Affluent Outreach Formula
– Objection Crushing (Meeting Setting) (14:00)
Week 5 – How To Close Clients
– Fundamentals To Success (12:19)
– Perfect Preparation (8:44)
– The Cold Meeting Strategy (56:06)
– The Warm Meeting Strategy (17:44)
– Objection Crushing (Closing Clients) (21:47)
– First Client With No Credibility (10:17)
– Onboarding & Payments (41:21)
– Kick-Off Meeting Structure (10:02)
– Comprehensive Case Studies (20:44)
– Schedule For Success (28:18)
Week 6 – Real Sales Examples
– Live Sales Call 1 (Cold Call, 1 Call Close) (29:32)
– Live Sales Call 2 (DM Outreach, 1 Call Close) (120:40)
– Live Sales Call 3 (Email Outreach, 2 Call Close) (62:48)
– Live Sales Call 4 (Email Outreach, 1 Call Disqualify) (33:12)
– Live Sales Call 5 (Inbound, 1 Call Close) (31:25)
– Live Sales Call 6 (Inbound, 1 Call Close) (45:30)
Week 7 – The Science Of Getting Results
– The Psychology Of Marketing (17:47)
– Content Creation & Gathering (21:14)
– Breaking Emotional Barriers (7:06)
– Developing A Marketing Strategy (18:00)
– Master Calculation Tool (Break-Even ROAS, LTV) (3:54)
– Client Reporting Post iOS14 (12:46)
– Individual Platform Training (12:20)
Week 8 – Agency Scaling & Automation System
– Adhering To Agency Targets (27:56)
– Managing Your Agency Whilst Travelling (8:53)
– The Plague Of Complacency (14:54)
– Rapid Scaling Through Referrals (11:20)
– Transitioning To High Ticket Clients (34:24)
– Signing High Ticket Clients ($10k p/m +) (19:50)
– Automated Case Study Funnel (52:05)
– Full Team Build-Out Process (50:03)
– Reviewing Team Applications (19:17)
– Media Buyer Team System (30:39)
– Sales Team System (49:07)
– Company Management & Elimination Of Self (22:17)
– Third Party Tools (4:13)
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