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David Herrmann & Cody Plofker – TikTok Ads Talk

David Herrmann & Cody Plofker – TikTok Ads Talk | 1.22 GB

What You Get:
Topics Covered
Why advertisers aren’t succeeding on TikTok ads
Winning with TikTok creative

– Hook creation and the TikTok thumbstop ratio
– Storyboarding winning TikTok creative
– Content creators, how to source them, and how to succeed with them
– Ideas for new TikTok creative
– How to use data to optimize creative process
– Creative testing
– Scaling winning TikTok creative
– How often to update creative based on spend
– TikTok Creative Marketplace

– Winning with TikTok ad copy
– TikTok ad account structure – setup through optimization
– CBO vs. ABO
– Winning audiences on TikTok ads and who/what to target
– TikTok ad landing page optimization and testing
– What type of data TikTok ads need to succeed
– Measuring TikTok ads success
– TikTok sales attribution and how to measure it
– Where TikTok lives in the customer journey funnel
– Organic TikTok and why it’s important to TikTok ads
– Branded content, whitelabeled content, and TikTok influencers
– Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more

Section 1: TikTok Ads With David Herrmann
– TikTok Webinar with David Herrmann
– TikTok Webinar Q&A with David Herrmann

Section 2: TikTok Ads with Cody Plofker
– TikTok Webinar with Cody Plofker
– TikTok Webinar Q&A with Cody Plofker


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