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Google Analytics, GA4, GTM. How to improve your marketing

Google Analytics, GA4, GTM. How to improve your marketing

Created by Anton Voroniuk | Last updated 7/2021
Duration: 2h3m | 5 sections | 23 lectures | Video: 1280x720, 44 KHz | 1.9 GB
Genre: eLearning | Language: English + Sub

Learn how to increase your online marketing performance with analytical tools to effectively promote your business!
What you'll learn
Make decisions based on data
Work with Google Analytics
Link your Google Analytics and Google Ads accounts
Customize goals and events
Understand reach, conversion, and transactional analytics metrics
Work with e-commerce modules
Set up data transfers for advertising costs
Create and understand automatic custom reports
Configure custom alerts
Customize segments
Customize filters
Set up calculated indicators
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There are no requirements, but it is recommended to have an online project that you are currently working on.Completing the course's tasks will enhance your learning experience.
Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.
What will you learn in this course?
After completing this course, you will learn how to work with and get the most out of your web analytics data.
Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
Learn how to use analytical marketing data to increase your business's profits.

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